Tracht & Country 2020 in Salzburg cancelled

These are challenging times that demand well-thought-out measures. The restrictions currently put in place by the Federal Government to contain Covid-19 are also affecting the Austrian trade fair and event industry. Therefore, holding major events is prohibited up to and including 31st August.

For this reason, we as the organisers have decided to cancel the “Tracht & Country Premiere” (21st to 22nd July 2020) as well as the “Tracht & Country Herbst” (28th to 30th August 2020).

Unfortunately, it is not possible to postpone the event in the usual format. The next date for regularly holding the Tracht & Country fairs will probably be at the beginning of 2021 as usual. Additionally, we are looking into the possibility of offering a coordinated order fair in September and kindly ask that you let us know if you would be interested and what your requirements are in this regard.

We would like to let you know that this decision was not taken lightly; however, the safety of the industry, our partner companies, customers, visitors and employees is of paramount importance to us. With this in mind, we felt it necessary to take this step.

We hope that you remain well and healthy throughout these challenging times!

Best wishes and stay safe,

Your Tracht & Country Trade Fair Team




The pre-show in Salzburg is the trendsetter. Approximately 50 exhibitors will reveal their new collections to the public for the first time.


Irresistible Tracht.

The season opening for collections which amaze with quality and refinement.

authentic Tracht

high quality fashion

elegant leather

finest wool, knitted felt and knitwear

alpine leisurewear

eye-catching accessories

Information about the Corona Virus