23rd - 24th January 2018 Brandboxx Salzburg






The pre-show in Salzburg is the trendsetter. Approximately 50 exhibitors will reveal their new collections to the public for the first time.


Irresistible Tracht.

The season opening for collections which amaze with quality and refinement.

authentic Tracht

high quality fashion

elegant leather

finest wool, knitted felt and knitwear

alpine leisurewear

eye-catching accessories



Gipfeltreffen at the M32

The Highlight of every Tracht & Country Premiere is the Gipfeltreffen on the first evening of the fair.

In front of the splendid backdrop of Salzburg's old town, 9 labels exclusively present their new collections at the catwalk.

Closed event - only by invitation

Tuesday, January 23rd 2018, M32 / Mönchsberg Salzburg



We proudly present our partners

SEIDRA Textilwerke

Fashion is the heart of Tracht & Country. The basis for great fashion is high-quality fabrics. This is what the new brand image of Tracht & Country focuses on. For this realignment we were able to partner with the Austrian company SEIDRA Textilwerke, who passionately produce high quality fabrics in Austria. Seidra convinces customers from all over the world with decades of know-how, the use of the best raw materials, with individual support and sustainable orientation of the entire business. We are very happy with the partnership!

Profashion Models

Great fashion needs a stage and Tracht & Country is a perfect one. But in the true sense of the word, it is the fashion show that attracts visitors during each fair. It is the merit of the team of Profashion Models that each season fashion is an adventure. Iris and Ralf Edler-Stiegler manage the Modelling Agency from Graz, which has been staging Tracht and fashion on the catwalk since 2016: Twice a day during the main fair, the Rookie Show in spring and as the season opener and highlight of the pre-show the Outdoor Walk at the Salzburg Mönchsberg. Thank you for the friendly cooperation!