At a glance.

Tracht & Country 2020 in Salzburg cancelled

These are challenging times that demand well-thought-out measures. The restrictions currently put in place by the Federal Government to contain Covid-19 are also affecting the Austrian trade fair and event industry. Therefore, holding major events is prohibited up to and including 31st August.

For this reason, we as the organisers have decided to cancel the “Tracht & Country Premiere” (21st to 22nd July 2020) as well as the “Tracht & Country Herbst” (28th to 30th August 2020).

Unfortunately, it is not possible to postpone the event in the usual format. The next date for regularly holding the Tracht & Country fairs will probably be at the beginning of 2021 as usual. Additionally, we are looking into the possibility of offering a coordinated order fair in September and kindly ask that you let us know if you would be interested and what your requirements are in this regard.

We would like to let you know that this decision was not taken lightly; however, the safety of the industry, our partner companies, customers, visitors and employees is of paramount importance to us. With this in mind, we felt it necessary to take this step.

We hope that you remain well and healthy throughout these challenging times!

Best wishes and stay safe,

Your Tracht & Country Trade Fair Team


brandboxx Salzburg
Moosfeldstraße 1
A-5101 Bergheim bei Salzburg


Coming soon.


2 x per year




Trade visitors only. Free Admission.

Access with registration only.

How to find us

Car parking

Parking lot 1 is intended for visitors.

Floor Plan comes soon

Arrivals by bus

ATTENTION: The fair admission ticket is NOT a ticket for public transport!

Visitor information

Location Plan

Will follow shortly.

Visitor Service Center

May we help you plan your stay?

Susanne Wiener
Visitor Service Center
 +43 662 4477 - 2600
 +43 662 4477 - 2609
 Send an E-Mail

Hotel & More

Our partner hotels and selected restaurants offer special conditions for trade visitors.


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Please note, permission to smoke shall be strictly limited to specifically signposted outdoor smoking zones. These restrictions apply without exceptions to all covered areas within the grounds of the expo complex.

Animals and pets are not allowed on the premises! Exceptions are made for guide dogs for the blind (as defined in § 39a BBG). The owner must provide proof of the guide dog’s inclusion in the Identity Card for Disabled Persons.

Children under 14 are only admitted in the company of an adult.

Photographs and videos shot on the premises (Messezentrum Salzburg) may solely be done so for private and non-commercial purposes. Anyone recording static or moving images shall be obliged to acquire the express permission of the exhibitor of the object in question, or of the person whose image is to be taken. Please ensure that subsequent use of such images does not violate the personal or data protection rights of the individuals photographed or filmed.